5 Ways an Albany Oregon Photographer Can Boost your Business

Are you looking to strengthen or shape your brand identity as a business and drive growth? Entrepreneurs or small business owners in Albany, Oregon can utilize the skills of a local photographer to achieve this growth no matter what the size of your business is. Rather you are looking to showcase your brand identity, up your marketing game, or attract the clients you want, in this blog we will explore 10 ways an Albany, Oregon Photographer can boost your business. 

1. Make a lasting first impression

Right off the bat when a client sees your headshot for the first time they are forming an opinion about your business. A high quality headshot can be the key to a good first impression. This conveys professionalism and trust with the client. You might be wondering where is the best place to take your headshots to make a good impression? One way is to capture you working in your natural environment. For example, if you own a hair salon you could have the photographer come to you and capture headshots of you and your team and capture pictures of you working. Maybe you are more of an outdoor person and prefer your headshots to be taken outside. Downtown is the perfect spot for your Albany, Oregon Photographer to scout for professional headshots. There are so many different buildings, and coffee shops to give a unique vibe and convey professionalism.  I highly recommend checking out the list of businesses that are located downtown with this directory! Downtown Albany Businesses

2. Incorporate personal connection into your marketing materials

Do you feel stuck when it comes to marketing your business? That’s totally okay because let’s face it – marketing can be a challenge in itself. If customers don’t know you they won’t buy from you. They want to see the face behind the business. By getting professional headshots, it is a way to help tell your story to your customers. As Simon Sinek would say “It Starts With Why”. People don’t buy what you do – they buy why you do it. If you have professional headshots of you and your team and you’re able to tell your why and your story this will significantly improve your marketing game. Who knew hiring an Albany, Oregon Photographer to showcase your why and showcase your business would be the answer! 

3. Give yourself a competitive advantage

By getting professional headshots this can give you a competitive advantage with other businesses in the industry. From a customer perspective – say they are comparing two different services and one has a website with professional pictures and one does not. Which service would you go with? Most likely the one with the professional pictures because it looks more appealing and personable.

4. Develop a strong brand identity

One consistent thing you want to have as a business owner is a strong brand identity. Professional headshots for you and your team showing what your business does is a great way to develop a brand identity. As a current Albany, Oregon Photographer I work with businesses 

and individuals who want to further develop their personal brand identity by showcasing their business and work. These can be used across your website and social media to broadcast to your audience.

5. Get your time back by hiring a professional photographer

By hiring an Albany, Oregon Photographer you will be creating more time for yourself to work in your business. You book the session and the rest is in your photographer’s hands! The best part is you don’t have to worry about taking and editing your own photos that aren’t professional. I am all about outsourcing when possible. While your photographer spends all the time taking the pictures, editing, culling, and delivering the best photos you could be doing something else for your business that further helps you grow instead of wasting your time and energy on trying to take your own pictures.

In summary, you can’t go wrong by hiring an Albany Oregon Photographer for your business or branding photos! It’s a great investment for your business, tax deductible, and will enhance your personal brand for long term success. If this sounds like something you could use for your business check out my website and lets get your branding shoot booked!

Check out my previous blog: 

Top 5 Locations for Fall Family Photos: Albany, Oregon